Work
Experience
CHILL.COM | London
-
Took full creative ownership of concepting, scripting, shooting, and editing content across formats and tonalities as creative content lead, including alter-ego series exploring algorithmic culture, boredom, and modern wellness
-
Shaped the brand's shift to a new content narrative, directing tone across scripts and campaigns, driving a 9% increase in followers growth and 79.1% increase in views from non-followers
-
Designed cover images and visual assets supporting brand content
Oct 2025 - Feb 2026
Social Media & Content Strategy Intern (Agency-Side)
The Social Media Method | London
-
Supported multi-brand social media strategy and execution across fashion, lifestyle, and hospitality clients;
-
Contributed to content planning systems, posting, and community engagement;
-
Assisted with influencer research and outreach for campaigns and events;
-
Worked with the senior team to refine content using performance insights and trend analysis.
Oct 2025 - May 2026
Social Media Manager
Give Your Best | London
-
Delivered fashion/shop-focused content strategy, driving a 61% increase in overall views;
-
Increased Reels and post views by 25% through improved visual storytelling and overall strategy optimisation;
-
Supported style edit events and fashion influencer collaborations to strengthen community engagement;
-
Led content ideation, calendar planning, posting, and scheduling, refining formats and timing based on performance insights under senior mentorship.
Oct 2025 - Feb 2026
Social Media Management & Content Creator (via Internship)
Roasting Party | London
-
Created, ideated, planned along with posting, and scheduling with performance-led refinement;
-
Delivered 100K+ monthly views, with 50%+ reach from non-followers;
-
Supported 1,000+ follower growth through trend-led lifestyle content.
May 2025 - Sept 2025
Content specialist (Volunteer)
Wundr | London
-
Led content strategy and execution for an app launch, driving organic follower growth from 645 to 1,000+;
-
Owned content planning, posting, and optimisation aligned with brand narrative.
April 2022 – July 2023
Digital Designer/Fashion Illustrator
Palettier | Mumbai
-
Created 500+ customisable fashion illustrations used by 30+ designer brands for production and personalisation;
-
Designed embroidery and print patterns inspired by Indian cultural and textile references, balancing creativity with commercial viability;
-
Conducted trend research and visual analysis to support concept development for new collections.
Creative Content Lead
June 2026 - July 2026
Education
Oct 2023 - Oct 2024
University of Southampton | Master's in Fashion Management
Aug 2017 - Sept 2021
National Institute of Fashion Technology | Bachelor's in Design (Fashion Design)
Skills
& Expertise
-
Fashion Content, Marketing & Digital Design,
-
Social Media & Community Strategy
-
Content Performance & Optimisation
-
Copy & Communication
-
Trend Forecasting (Fashion, Digital & Social)
-
Event-Led Content & Experiential Marketing
-
Visual Direction & Aesthetic Curation
Soft skills-
Adaptable, Good Communicator, Team player, Self-direction & ownership
-
Tools & Platforms:
Instagram • TikTok • Pinterest • LinkedIn • Meta Business Suite • Instagram Insights • Google Analytics
Canva • Adobe Photoshop • Illustrator • Premiere Pro • CapCut